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Harvard Business Review on Decision Making

 

Publisher:   Harvard Business Press
Number Of Pages:   224
Publication Date:   2001-06-01
ISBN-10 / ASIN:   1578515572
ISBN-13 / EAN:   9781578515578

size: 0.53 MB   [ 556422 bytes ]
type: .pdf

Product Description:

The Harvard Business Review Paperback Series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe. Harvard Business Review on Decision Making will help people at all levels understand the fundamental theories and practices of effective decision making so that they can make better decisions in their personal and professional lives.

 

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نوشته شده توسط سيمين دخت كرباسي در 90/01/25 ساعت 10:30 موضوع دانلود كتب انگليسي مديريت | لینک ثابت


Harvard Business Review on Marketing

 

Summary:
The Harvard Business Review Paperback Series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe. A first-time collection of the old classics and best new thinking on marketing. The articles provide a diverse look at marketing, including global branding, one-to-one marketing, and how to manage buzz.

 

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Harvard Business Review on the Persuasive Leader: Harvard Business Review Paperback Series

 

Publisher:   Harvard Business School Press
Number Of Pages:   224
Publication Date:   2008-04-29
ISBN-10 / ASIN:   1422124991
ISBN-13 / EAN:   9781422124994

size: 5.75 MB   [ 6028559 bytes ]
type: .pdf

Product Description:

More companies are shifting from command-and-control hierarchies to flat management structures. To get work done through others under these conditions (your central job as a manager), you need to excel at persuading others -- including those over whom you have no formal authority.

In this book, you'll discover techniques for honing your persuasive powers, such as:

Ways to strengthen your credibility and connect emotionally with othersHow to appeal to six deeply rooted human needs in crafting your proposalsHow to motivate people to give their best on the jobStrategies for adapting your persuasive tactics to your listeners' decision-making styles


Summary: Without trust and respect, there will be no credibility...and no one to persuade

 

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Strategic Marketing Management, Third Edition: planning, implementation and control

 

Publisher:   Butterworth-Heinemann
Number Of Pages:   882
Publication Date:   2005-01-12
ISBN-10 / ASIN:   0750659386
ISBN-13 / EAN:   9780750659383

size: 11.04 MB   [ 11579848 bytes ]
type: pdf
status: normal
language: english

Product Description:

This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages:

* Where are we now? - Strategic and marketing analysis
* Where do we want to be? - Strategic direction and strategy formulation
* How might we get there? - Strategic choice
* Which way is best? - Strategic evaluation
* How can we ensure arrival? - Strategic implementation and control

This new revised and updated third edition has completely new chapters on 'The Nature and Role of Competitive Advantage' and 'The Strategic Management of the Expanded Marketing Mix', and extensive new material covering:

* The changing role of marketing
* Approaches to analysing marketing capability
* E-marketing
* Branding
* Customer relationship management
* Relationship management myopia
* The decline of loyalty

The book retains the key features that make it essential reading for all those studying the management of marketing - a strong emphasis on implementation, up to date mini cases, and questions and summaries in each chapter to reinforce key points. Widely known as the most authoritative, successful and influential text in the sector, the new edition remains an irreplaceable resource for undergraduate and graduate students of business and marketing, and students of the CIM Diploma.

 

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Doing Research Projects in Marketing, Management and Consumer Research

 

Publisher: Routledge
Number Of Pages: 192
Publication Date: 2003-06-25
ISBN-10 / ASIN: 041526894X
ISBN-13 / EAN: 9780415268943

size: 0.69 MB   [ 719014 bytes ]
type: pdf
status: normal
language: english

Product Description:

As interpretive research perspectives become increasingly influential in many fields of social science research, so it becomes more important for experienced researchers to become familiar with the philosophical perspectives, data gathering techniques and analytical methods that derive from interpretive research.

This book draws on these interpretive traditions to illustrate precisely how they can be applied to research projects for first-time researchers in the fields of management, marketing and consumer research. Offering many practical examples drawn from existing studies and suggesting new topics for consideration, this book brings together major themes of interpretive research within a practical guide to researching and writing a research project.

Suitable both for the first time researchers and those with more experience, this is an ideal guide for anyone undertaking research in this area of study.

 

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Enterprise Marketing Management: The New Science of Marketing

 

Publisher:   Wiley
Number Of Pages:   256
Publication Date:   2003-05-02
ISBN-10 / ASIN:   0471267724
ISBN-13 / EAN:   9780471267720

size: 1.25 MB   [ 1309975 bytes ]
type: pdf
status: normal
language: english

Product Description:

A groundbreaking paradigm that takes a scientific approach to marketing practice

Top executives at the renowned Zyman Marketing Group introduce a revolutionary new method for marketing managers—Enterprise Marketing Management (EMM). EMM systematically links marketing to all the essential functions within an organization, realigning the enterprise to put marketing efforts and customer service at its core. With an introduction by marketing guru Sergio Zyman, Enterprise Marketing Management covers topics such as brand architecture, investment measurement, and how to engineer creativity. EMM, adopted by many Z-Marketing clients, is a proven strategy for transforming organizations and achieving bottom-line results.

Dave Sutton (Atlanta, GA) is President/CEO of Zyman Marketing Group. He has more than eighteen years of experience in management and technology consulting. He is a frequent speaker on brand strategy, marketing strategy, and e-business strategy, and serves as President of the Strategic Leadership Forum. He is regularly quoted in Fortune, Forbes, eCompany Now, Upside, and the Chicago Tribune. Tom Klein (Atlanta, GA) is Vice President of Zyman Marketing Group. He has fifteen years of experience in strategy, information technology, and brand marketing.

 

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Strategic Management: Formulation, Implementation, and Control in a Dynamic Environment: Promotional

Strategic Management: Formulation, Implementation, and Control in a Dynamic Environment (Promotional Management)
By Richard Alan Nelson, Abbass Alkhafaji

Product Description:

Provides an overview of strategic management. Addresses important current issues, such as TQM (Total Quality Management), reengineering, and benchmarking. Includes 21 suggested corporate cases for analysis (with reference sources), including Blockbuster Video, PepsiCo, Home Depot, and Nike. For undergraduate students and managers. Hardcover, softcover available.

Publisher:   Routledge
Number Of Pages:   317
Publication Date:   2003-04-14
ISBN-10 / ASIN:   0789018098
ISBN-13 / EAN:   9780789018090

 

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(MBA Fundamentals Statistics (Kaplan MBA Fundamentals

 

In MBA Fundamentals in Statistics, readers learn to decipher and critically examine the information that is presented to them on a daily basis through polls, surveys, scientific studies, and more. Through real-life situations and simple exercises, anyone can learn to be a critical consumer of information and to make better business decisions.

MBA Fundamentals Statistics (Kaplan MBA Fundamentals)

 

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The Portable MBA in Strategy

 

Publisher:   John Wiley & Sons
Number Of Pages:   484
Publication Date:   1994-05
ISBN-10 / ASIN:   0471584983
ISBN-13 / EAN:   9780471584988

The Portable MBA in Strategy

 

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The Fast Forward MBA in Project Management 3rd Edition 2008

 

Publisher:   Wiley
Number Of Pages:   480
Publication Date:   2008-04-25
ISBN-10 / ASIN:   0470247894
ISBN-13 / EAN:   9780470247891

The Fast Forward MBA in Project Management 3rd Edition

 

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The Extracted MBA: A Topical Reference for the Contemporary MBA

 

Paperback: 248 pages
Publisher: Universal Publishers; 1 edition (May 15, 2000)
Language: English
ISBN-10: 1581127359
ISBN-13: 978-1581127355

The Extracted MBA: A Topical Reference for the Contemporary MBA

 

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Marketing Management 12th Edition

 Table of Contents

Part I. Understanding Marketing Management

Chapter 1 - Defining Marketing for the 21st Century

Chapter 2 - Developing Marketing Strategies & Plans

Part II. Capturing Marketing Insights

Chapter 3 - Gathering Information & Scanning the Environment

Chapter 4 - Conducting Marketing Research & Forecasting Demand

Part III. Connecting with Customers

Chapter 5 - Creating Customer Value, Satisfaction, & Loyalty

Chapter 6 - Analyzing Consumer Markets

Chapter 7 - Analyzing Business Markets

Chapter 8 - Identifying Market Segments & Targets

Part IV. Building Strong Brands

Chapter 9 - Creating Brand Equity

Chapter 10 - Crafting the Brand Positioning

Chapter 11 - Dealing with Competition

Part V. Shaping the Market Offerings

Chapter 12 - Setting Product Strategy

Chapter 13 - Designing & Managing Services

Chapter 14 - Developing Pricing Strategies & Programs

Part VI. Delivering Value

Chapter 15 - Designing & Managing Value Networks & Channels

Chapter 16 - Managing Retailing, Wholesaling & Logistics

Part VII. Communicating Value

Chapter 17 - Designing & Managing Integrated Marketing Communications

Chapter 18 - Managing Mass Communications: Advertising, Sales Promotion, Events

Public Relations

Chapter 19 - Managing Personal Communications: Direct Marketing & the Sales Force

Part VIII. Creating Long-Term Growth

Chapter 20 - Introducing New Market Offerings

Chapter 21 - Tapping into Global Markets

Chapter 22 - Managing a Holistic Marketing Organization

 

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:رمز آرشيو

 

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The Options Course

 

High Profit & Low Stress Trading Methods
By George A.Fontanills

Well-known options strategist and instructor George Fontanills has fully updated his time-trusted and bestselling book, The Options Course.
 Presenting a comprehensive options trading curriculum for traders of all kinds, Fontanills has improved and expanded upon all the invaluable information
 and advice offered in the original.  This book really does act as an all-inclusive course, proceeding from introductory concepts to the more sophisticated
 strategies for the intermediate-level trader.Options trading continues to capture the mind of the sophisticated individual investor.
 In these heady markets even more investors have been bitten by the options bug.
 However, many lose money because they either don’t understand the fundamentals of the options market,
 lack a strategic plan, or fail to manage risk effectively. The Options Course, Second Editon is an invaluable tool sure to help investors
avert bad decisions and gain a competitive edge.

 

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42 Rules Of Marketing

 

The 42 Rules of Marketing is a compilation of ideas, theories, and practical approaches to marketing challenges the author has been collecting over the past 17 years. The idea was to create a series of helpful reminders; things that marketers know we should do, but don't always have the time or patience to do. The concept of the 42 rules is that almost anything in life can be summarized into 42 distinct ideas that capture the essence of the topic. 

 

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Business Strategy Formulation

 Book Description

ISBN-156720273X

As the dominant paradigm of economic activity is shifting to a focus on creating customer value, it is becoming increasingly clear that companies must be able to formulate business strategies, product and service strategies and internal operating strategies that accelerate the creation and delivery of customer value.

The ability to create value has become the primary source of sustainable competitive strength. With this book, Ulwick introduces a strategy formulation theory and process that allows firms to create strategies that consistently produce breakthrough results.

The application of advanced modeling and pattern detection techniques commonly reserved for physics and the behavioral sciences is used in both the design of the theory and in the process it initiates; its application can result in strategies and solutions that delivery up to ten times more value than those created with traditional methods. It is a process that can be broadly applied across an organization and a wide range of subjects or missions.

Ulwick describes Outcome-Based Logic, which can transform organizational dynamics and the way an organization approaches the process of strategy formulation, and proposes a Universal Strategy Formulation Model which defines the four essential elements of strategy creation: desired outcomes, constraints, the desired competitive position, and solutions. Using this model, it becomes possible for an organization to first choose its desired competitive position and then work to uncover the strategy or solution that will enable it to occupy that position.

The book also introduces a process called the Customer-Driven Mission Achievement Process (CD-MAP), now successfully used by many large companies to formulate and assess strategies at every organizational level of their organizations.

This book, steeped in modern business theory and backed by years of practical experience, will help practitioners in any company improve their operations and their competitive position.

1.28 MB

 

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دانلود كتب انگليسي تجارت الكترونيك

 

سلام دوستان خوبم

اول از همه بخاطر تاخيرهاي طولاني اخير در آپديت مطالب دنياي تجارت عذر خواهي مي كنم.

بگذاريد به حساب شلوغ بودن بي حد و اندازه زندگي من از لحاظ كاري. انشاالله جبران مي كنم.

ضمن آرزوي يك جمعه خوب براي تمامي شما دوستان، امروز با ۳ كتاب در حيطه تجارت الكترونيك و استراتژي هاي موفقيت در اين گستره پر سود و راه كارهاي خرده فروشي در اينترنت و ... در خدمتتون هستم. لينك دانلود كتب مثل هميشه از سرور مديا فاير هست و مي تونيد به راحتي دانلود كنيد.

انشاالله كه مفيد فايده واقع خواهد شد.

 

E-business system development

 

The strategic management process in e-business

 

E-Business: The E-Business Legal Survival Kit

 

 


 

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Business Process Management System

 

Auerbach Publication | 2005-09-09 | ISBN: 084932310X

 

With a focus on strategy and implementation, James Chang discusses business management practices and the technology that enables them. He analyzes the history of process management practices and demonstrates that BPM practices are a synthesis of radical change and continuous change practices. The book is relevant to both business and IT professionals who are presented with an integrated view on how various management practices merge into BPM. This volume describes the many technologies that converge to form a Business Process Management System (BPMS), illustrating its standards and service-oriented architecture.

About the Author

James Chang is the founder and president of Ivy Consultants, Inc. He has extensive experience implementing Enterprise Resource Planning (ERP)–enabled business solutions and process-centric integration solutions for Fortune 500 companies. Mr. Chang has written several articles on BPM and EAI. He graduated cum laude with a Bachelor of Science degree in operations research and industrial engineering from Cornell University.

 

 

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Mastering Alliance Strategy

 

Book Description

ISBN-078796462X

“Mastering Alliance Strategy is by far the most practical and comprehensive book ever written on building and managing alliances. It will be equally useful to CEOs, line managers, and specialists in any company that has or plans to have alliances.” –Sumantra Ghoshal, professor, London Business School; coauthor, Managing Across Borders

Successful business alliances today are critical to the competitive advantage of many companies. Mastering Alliance Strategy presents state-of-the-art thinking and practices for using partnerships effectively.

This essential resource will help you understand and use alliances better, whether you are a new or seasoned alliance professional, a business-development specialist, a line manager, or a top executive. The authors argue that the secrets to success lie not solely in the intricacies of a deal but also in the strategy and organization behind the deal.

They draw ideas and tools from years of research and reporting on four elements that are key to an effective alliance strategy:

* Designing the alliance and crafting the agreement

* Managing the alliance after it is launched

* Leveraging a constellation of alliances

* Building an internal alliance capability

Written in an accessible style and filled with advice and useful ideas, this book describes models used by dozens of companies and contains work from over fifteen contributors from business, academia, and consulting.

Executives at all levels will gain new insights on the fundamentals of planning, negotiating, and governing an alliance, as well as learn how to develop powerful networks of partners and build world-class alliance capabilities.

 

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MBA In A Day

 

Hardcover: 320 pages

Publisher: Wiley Language: English

ISBN-10: 0471680540

ISBN-13: 978-0471680543

 

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Business the Richard Branson Way

 

Description

ISBN-1841127647

In many ways, Richard Branson and his company the Virgin Group are unique.

In an era dominated by strategists, Branson is an opportunist with an uncanny knack of sniffing out great deals where others hesitate or fear to tread.

Never before has a single brand been so successfully deployed across such a diverse range of goods and services. Branson is the ultimate brand builder.

So how does he do it? Now bought completely up to date for this new edition, Business the Richard Branson Way, not only reveals the secrets of Branson’s remarkable success but also draws out the universal lessons and identifies strategies that can be applied to any business or career.

From picking on someone bigger than you to moving faster than a speeding bullet, and from making work fun to keeping the common touch, you have in your hands the secrets of phenomenal success.

Contents:
*Richard Branson Revisited
*The Life and Times of Richard Branson
*One Pick on Someone Bigger Than You
*Two Do the Hippy, Hippy Shake
*Three Haggle - Everything’s Negotiable
*Four Make Work Fun

*Five Do Right By Your Brand
*Six Smile for the Cameras
*Seven Don’t Lead Sheep, Herd Cats
*Eight Faster than a Speeding Bullet
*Nine Size Does Matter
*Ten Never Lose the Common Touch
*How to Build a Brand the Branson Way
*Last Word

Reveals not only the secrets of Branson’s remarkable success but also draws out the universal lessons and identifies strategies that can be applied to any business or career.

 

 

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Strategic Management

 

Paperback: 260 pages

Publisher: Kogan Page; 2 edition

Language: English

ISBN-10: 0749439386

ISBN-13: 978-0749439385

 

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The 108 Skills of Natural Born Leaders

 

Description

ISBN-0814406467

Some people appear to be “natural born leaders.” But are they literally born that way? Or have they been taught, coached, rewarded, and reinforced in ways that enable them to be leaders?

According to The 108 Skills of Natural Born Leaders, no one is born a leader. But everyone has the natural born capacity to lead.

We label people “natural born leaders” because they consistently and frequently model qualities that inspire others to commit to their direction.

This book identifies the skill set that causes others to see people as natural born leaders, helps readers assess their current level of these skills, and coaches readers to master their weak areas.

Readers will learn:

  • Foundation skills, including self-awareness and the ability to establish rapport
  • Direction skills, including the ability to set a course and develop others as leaders
  • Willing follower skills, including the ability to influence others and create a motivating environment.
  • Identifies the 108 traits that so-called ‘born leaders’ possess, and shows how to tap into their power.
  • Offers any reader a chance to discover, develop and magnify these 108 qualities within themselves, beginning with a competency level self-assessment test.

Text also illustrates three main categories of skills needed to be a leader.

1.63 MB

 

 

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What Executives Should Remember

 

Article Description:

In more than 30 essays for Harvard Business Review, Peter Drucker (1909-2005) urged readers to take on the hard work of thinking–always combined, he insisted, with decisive action. He closely analyzed the phenomenon of knowledge work–the growing call for employees who use their minds rather than their hands–and explained how it challenged the conventional wisdom about the way organizations should be run.

He was intrigued by employees who knew more about certain subjects than their bosses or colleagues but who still had to cooperate with others in a large organization. As the business world matured in the second half of the 20th century, executives came to think that they knew how to run companies–and Drucker took it upon himself to poke holes in their assumptions, lest organizations become stale. But he did so sympathetically, operating from the premise that his readers were intelligent, hardworking people of goodwill.

Well suited to HBR’s format of practical, idea-based essays for executives, his clear-eyed, humanistic writing enriched the magazine time and again. This article is a compilation of the savviest management advice Drucker offered HBR readers over the years–in short, his greatest hits.

It revisits the following insightful, influential contributions: “The Theory of the Business” (September-October 1994); “Managing for Business Effectiveness” (May-June 1963); “What Business Can Learn from Nonprofits” (July-August 1989); “The New Society of Organizations” (September-October 1992); “The Information Executives Truly Need” (January-February 1995); “Managing Oneself” (March-April 1999, republished January 2005); “They’re Not Employees, They’re People” (February 2002); and “What Makes an Effective Executive” (June 2004).

Subjects Covered:
Board of directors, Business philosophy, CEO, Change management, Corporate strategy, Decision making, Diversity, Information management, Innovation, Knowledge workers, Leadership, Management philosophy, Managers, Mission statements, Nonprofits, Organizational development, Performance effectiveness, Personal strategy & style, Strategy formulation.

2.19MB

 

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Get Your Financial Life on Track

سلام دوستان

با یک کتاب دیگه در خدمت شما هستم.

نام کتابی که امروز قصد دارم تقدیم حضورتون بکنم هست:

A Step By Step Guide To Getting Your Financial Life on Track

اين كتاب در ۳۵ صفحه و با فرمت PDF تقديمتون ميشه.

مثل هميشه اميدوارم از اين كتاب هم استفاده كافي و لازم رو ببريد.

A Step By Step Guide To Getting Your Financial Life on Track
by Colin VanderMeulen

This free ebook introduces the concepts you need to be a financial winner and presents them in a step by step format.
 Action items are provided at each stage in the process so that you will know exactly what you need to do.

 

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نوشته شده توسط سيمين دخت كرباسي در 88/04/03 ساعت 11:30 موضوع دانلود كتب انگليسي مديريت | لینک ثابت


Winning

سلام دوستان

امروز با یک کتاب بسیار ارزنده در خدمت شما هستم.

کتاب Winning به قلم جک ولچ و به زبان انگلیسی کتابی بسیار جالب و آموزنده برای تمام کسانی است که به برنده شدن در دنیای تجارت فکر می کنند!

این کتاب به اندازه ای ارزشمند هست که آقای وارن بافت در موردش گفتند: با خواندن این کتاب شما به هیچ کتاب تجارت دیگری نیاز نخواهید داشت!

 

If you judge books by their covers, Jack Welch's Winning certainly grabs your attention. Testimonials on the back come from none other than Warren Buffett, Bill Gates, Rudy Giuliani, and Tom Brokaw, and other praise comes from Fortune, Business Week, and Financial Times. As the legendary retired CEO of General Electric, Welch has won many friends and admirers in high places. In this latest book, he strives to show why. Winning describes the management wisdom that Welch built up through four and a half decades of work at GE, as he transformed the industrial giant from a sleepy "Old Economy" company with a market capitalization of $4 billion to a dynamic new one worth nearly half a trillion dollars.

 

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نوشته شده توسط سيمين دخت كرباسي در 88/02/13 ساعت 12:50 موضوع دانلود كتب انگليسي مديريت | لینک ثابت


Marketing Management

سلام دوستان همراه

طبق قولی که چند روز پیش داده بودم و اطلاعیه ای که در پست قبل مشاهده می فرمایید، بخش جديدي با عنوان دانلود كتب انگليسي مديريت در دنياي تجارت راه اندازي شده.

امروز و در آغاز كار اين بخش، كتاب نفيس Marketing Management نوشته استاد فيليپ كاتلر رو براي شما دوستان در نظر گرفتم. تمام دانشجويان و علاقمندان به رشته مديريت بازرگاني با نام فيليپ كاتلر به عنوان نابغه بازاريابي آشنايي دارند. بنابراين مطالعه اين كتاب رو به تمام عزيزان پيشنهاد مي كنم.

 اين كتاب در 719 صفحه با حجم تقريبي 9.93 مگابايت با فرمت پی دی اف و به صورت فشرده تقديم ميشه.

لذت ببرید!

 

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نوشته شده توسط سيمين دخت كرباسي در 88/02/11 ساعت 14:16 موضوع دانلود كتب انگليسي مديريت | لینک ثابت