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Description

ISBN-1841127647

In many ways, Richard Branson and his company the Virgin Group are unique.

In an era dominated by strategists, Branson is an opportunist with an uncanny knack of sniffing out great deals where others hesitate or fear to tread.

Never before has a single brand been so successfully deployed across such a diverse range of goods and services. Branson is the ultimate brand builder.

So how does he do it? Now bought completely up to date for this new edition, Business the Richard Branson Way, not only reveals the secrets of Branson’s remarkable success but also draws out the universal lessons and identifies strategies that can be applied to any business or career.

From picking on someone bigger than you to moving faster than a speeding bullet, and from making work fun to keeping the common touch, you have in your hands the secrets of phenomenal success.

Contents:
*Richard Branson Revisited
*The Life and Times of Richard Branson
*One Pick on Someone Bigger Than You
*Two Do the Hippy, Hippy Shake
*Three Haggle - Everything’s Negotiable
*Four Make Work Fun

*Five Do Right By Your Brand
*Six Smile for the Cameras
*Seven Don’t Lead Sheep, Herd Cats
*Eight Faster than a Speeding Bullet
*Nine Size Does Matter
*Ten Never Lose the Common Touch
*How to Build a Brand the Branson Way
*Last Word

Reveals not only the secrets of Branson’s remarkable success but also draws out the universal lessons and identifies strategies that can be applied to any business or career.

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نوشته شده توسط سيمين دخت كرباسي در 88/09/18 ساعت 15:24 موضوع دانلود كتب انگليسي مديريت | لینک ثابت

Paperback: 260 pages

Publisher: Kogan Page; 2 edition

Language: English

ISBN-10: 0749439386

ISBN-13: 978-0749439385

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نوشته شده توسط سيمين دخت كرباسي در 88/08/23 ساعت 20:3 موضوع دانلود كتب انگليسي مديريت | لینک ثابت

Description

ISBN-0814406467

Some people appear to be “natural born leaders.” But are they literally born that way? Or have they been taught, coached, rewarded, and reinforced in ways that enable them to be leaders?

According to The 108 Skills of Natural Born Leaders, no one is born a leader. But everyone has the natural born capacity to lead.

We label people “natural born leaders” because they consistently and frequently model qualities that inspire others to commit to their direction.

This book identifies the skill set that causes others to see people as natural born leaders, helps readers assess their current level of these skills, and coaches readers to master their weak areas.

Readers will learn:

• Foundation skills, including self-awareness and the ability to establish rapport
• Direction skills, including the ability to set a course and develop others as leaders
• Willing follower skills, including the ability to influence others and create a motivating environment.
• Identifies the 108 traits that so-called ‘born leaders’ possess, and shows how to tap into their power.
• Offers any reader a chance to discover, develop and magnify these 108 qualities within themselves, beginning with a competency level self-assessment test.

Text also illustrates three main categories of skills needed to be a leader.

1.63 MB

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نوشته شده توسط سيمين دخت كرباسي در 88/08/14 ساعت 18:24 موضوع دانلود كتب انگليسي مديريت | لینک ثابت

Article Description:

In more than 30 essays for Harvard Business Review, Peter Drucker (1909-2005) urged readers to take on the hard work of thinking–always combined, he insisted, with decisive action. He closely analyzed the phenomenon of knowledge work–the growing call for employees who use their minds rather than their hands–and explained how it challenged the conventional wisdom about the way organizations should be run.

He was intrigued by employees who knew more about certain subjects than their bosses or colleagues but who still had to cooperate with others in a large organization. As the business world matured in the second half of the 20th century, executives came to think that they knew how to run companies–and Drucker took it upon himself to poke holes in their assumptions, lest organizations become stale. But he did so sympathetically, operating from the premise that his readers were intelligent, hardworking people of goodwill.

Well suited to HBR’s format of practical, idea-based essays for executives, his clear-eyed, humanistic writing enriched the magazine time and again. This article is a compilation of the savviest management advice Drucker offered HBR readers over the years–in short, his greatest hits.

It revisits the following insightful, influential contributions: “The Theory of the Business” (September-October 1994); “Managing for Business Effectiveness” (May-June 1963); “What Business Can Learn from Nonprofits” (July-August 1989); “The New Society of Organizations” (September-October 1992); “The Information Executives Truly Need” (January-February 1995); “Managing Oneself” (March-April 1999, republished January 2005); “They’re Not Employees, They’re People” (February 2002); and “What Makes an Effective Executive” (June 2004).

Subjects Covered:
Board of directors, Business philosophy, CEO, Change management, Corporate strategy, Decision making, Diversity, Information management, Innovation, Knowledge workers, Leadership, Management philosophy, Managers, Mission statements, Nonprofits, Organizational development, Performance effectiveness, Personal strategy & style, Strategy formulation.

2.19MB

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نوشته شده توسط سيمين دخت كرباسي در 88/08/14 ساعت 18:10 موضوع دانلود كتب انگليسي مديريت | لینک ثابت

سلام دوستان

با یک کتاب دیگه در خدمت شما هستم.

نام کتابی که امروز قصد دارم تقدیم حضورتون بکنم هست:

A Step By Step Guide To Getting Your Financial Life on Track

اين كتاب در ۳۵ صفحه و با فرمت PDF تقديمتون ميشه.

مثل هميشه اميدوارم از اين كتاب هم استفاده كافي و لازم رو ببريد.

A Step By Step Guide To Getting Your Financial Life on Track
by Colin VanderMeulen

This free ebook introduces the concepts you need to be a financial winner and presents them in a step by step format.
 Action items are provided at each stage in the process so that you will know exactly what you need to do.

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نوشته شده توسط سيمين دخت كرباسي در 88/04/03 ساعت 11:30 موضوع دانلود كتب انگليسي مديريت | لینک ثابت

سلام دوستان

امروز با یک کتاب بسیار ارزنده در خدمت شما هستم.

کتاب Winning به قلم جک ولچ و به زبان انگلیسی کتابی بسیار جالب و آموزنده برای تمام کسانی است که به برنده شدن در دنیای تجارت فکر می کنند!

این کتاب به اندازه ای ارزشمند هست که آقای وارن بافت در موردش گفتند: با خواندن این کتاب شما به هیچ کتاب تجارت دیگری نیاز نخواهید داشت!

If you judge books by their covers, Jack Welch's Winning certainly grabs your attention. Testimonials on the back come from none other than Warren Buffett, Bill Gates, Rudy Giuliani, and Tom Brokaw, and other praise comes from Fortune, Business Week, and Financial Times. As the legendary retired CEO of General Electric, Welch has won many friends and admirers in high places. In this latest book, he strives to show why. Winning describes the management wisdom that Welch built up through four and a half decades of work at GE, as he transformed the industrial giant from a sleepy "Old Economy" company with a market capitalization of $4 billion to a dynamic new one worth nearly half a trillion dollars.

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نوشته شده توسط سيمين دخت كرباسي در 88/02/13 ساعت 12:50 موضوع دانلود كتب انگليسي مديريت | لینک ثابت

سلام دوستان همراه

طبق قولی که چند روز پیش داده بودم و اطلاعیه ای که در پست قبل مشاهده می فرمایید، بخش جديدي با عنوان دانلود كتب انگليسي مديريت در دنياي تجارت راه اندازي شده.

امروز و در آغاز كار اين بخش، كتاب نفيس Marketing Management نوشته استاد فيليپ كاتلر رو براي شما دوستان در نظر گرفتم. تمام دانشجويان و علاقمندان به رشته مديريت بازرگاني با نام فيليپ كاتلر به عنوان نابغه بازاريابي آشنايي دارند. بنابراين مطالعه اين كتاب رو به تمام عزيزان پيشنهاد مي كنم.

 اين كتاب در 719 صفحه با حجم تقريبي 9.93 مگابايت با فرمت پی دی اف و به صورت فشرده تقديم ميشه.

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نوشته شده توسط سيمين دخت كرباسي در 88/02/11 ساعت 14:16 موضوع دانلود كتب انگليسي مديريت | لینک ثابت